![]() ![]() Outlook 2019 plays the animated GIF exactly once.The desktop versions of Outlook from 2007 to 2016 don’t supported animated GIFs.Additionally, they earned a 109% increase in revenue. The proof lies in the pudding – In 2014 Dell used GIFs in one of their email campaigns and saw a 42% increase in clicks. They add color and break the monotony in static emails, especially newsletters or promo emails.GIFs are the blue-eyed boy on social media and spread like wildfire as memes.GIFs are easy and effortless to create, without much time consumption.The size of a GIF is small, making them quick to load on different web browsers.JavaScript is forbidden in emails, blocking WebGL to create desired effects. ![]() Videos are majorly unsupported by email readers.The question that we often face from our readers/users – why use a GIF when we can use any other multimedia formats? Here are some pointers that show why GIFs are the sure shot winning formula for your email marketing campaigns? This algorithm worked by identifying repeating patterns, and then simplifying them. The sudden twist in the way it worked, came about due to a specific compression algorithm coined after the creators – Lempel-Ziv-Welch. In its nascent stage, GIFs were used mostly for still images. Call it JIF or GIF or GIF(t), the file format’s popularity refuses to diminish over time. And yet, the debate raged on as several netizens insisted on pronouncing it with a ‘hard g’ as in the word Gift (dropping the T there). GIF in email was simple, flexible, and perfect for pictures with lower-resolutions.īack then, Wilhite used a ‘soft g’ to make it sound like ‘JIF.’ The wordplay was borrowed from the famed peanut butter brand Jif. The animated image file extension was found as a mechanism to compress images with minimal data loss. Graphics Interchange Format or GIF was released in June 1987 by Steve Wilhite, while he was working for CompuServe. One of the biggest debates that’s been doing rounds on the internet over three decades now, is – how to pronounce GIF. Some best kept secrets of using GIFs in emails.How To Use GIFs In Your Email Marketing Campaigns?.Why Use GIFs In Your Email Marketing Strategy?.Take a look at some GIFs created and used by Inbox Army for its clients:.They are completely free, 100% editable and you can export them as. If you want to know more about how to create these awesome illustrations, read about Stories by Freepik: Awesome illustrations for creative presentations: You can create your own story with several characters, animate them, change their color and the elements in the background. Pro Tip: It’s not recommended to add too many effects to your GIFs, as they may crash or look unprofessional.įinding the perfect GIF can be easy! Stories by Freepik is a new project that offers illustrated concepts that can help you reinforce your messages in a visual way. You can have a look at our How to Add Animations and Transitions in Google Slides, although we will give here a GIF with the main animation and transition features: Adding and deleting animations To catch your listeners’ attention, you have the possibility of animating the embedded GIF. For this example, we are only going to show you the features, we are not going to apply any reflection. Regulate its Transparency, Distance and Size to tailor it to your needs.If you want to apply a reflection effect to the GIF, Google Slides includes this option.To delete the shadow that you have just created, unselect the Drop shadow button.Change its Transparency, Angle, Distance and Blur radius if needed using the three different sliding bars.If it is in consonance with the design of the template, you can also add a drop shadow under it: Those are not the only effects that you can apply to GIFs. If you are not happy with the results, click on Reset to undo the previous changes.You can adjust them using the sliding bars. It displays a series of options that you can customize, namely three: Transparency, Brightness and Contrast. Click on the drop-down menu and choose any of the available options.Select Recolor to change the hue of the GIF.Google Slides provides a series of tools to change the style of your GIF: you can modify its color, transparency, add animations and so on. ![]()
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